Houdini W's Desoli Hipsters

Technologies and manufacturing processes

• Solid Merino™

  A soft, warm flannel fabric made from 100% superfine merino wool.

• Wool material

  Wool is a fantastic material with natural resistance to bacteria and dirt. Therefore, wool does not need to be washed after each use. Frequent washing negatively affects the properties of wool and wears out the garment unnecessarily. Instead, air your wool garments to reduce water consumption, save energy and extend the life of the garment.

• Circular

  This product is completely circularly produced. Means: It is made from either recycled and recyclable fibers. Most products in today's society have a linear life cycle where the earth's resources are extracted, used and then thrown away. This doesn't work in the long run and has a big impact on the environment. Instead, we want to close the production cycle and reuse materials we already have. But we need your help. If one day your Houdini apparel is completely worn out, please bring it back to us. We have recycling units in all Houdini stores and at many of our retailers.

• biodegradable

  The material in this product is completely biodegradable. We never mix our natural fibers with synthetic fibers, nor do we use harmful chemicals. So you can even compost your clothing and Mother Nature transforms it back into fertile soil. Ingredients such as zippers, tags and stitching must be removed beforehand, but can often be recycled separately. If you don't have your own compost, bring your worn out clothes to us. We have recycling units at many of our retailers.

• Renewable

  The fibers in this product come from 100% renewable sources such as wool or cellulose. We use only natural fibers that have been produced in an environmentally friendly and ethical way. Natural and synthetic fibers are used, they both have their merits. However, we never mix them in order to obtain a circularly produced product. This means that the material of all our products made of natural fibers is completely biodegradable.

• Recyclable

  The material of this product is fully recyclable. Instead of becoming waste, the raw material can be used for new products. Our goal is to remove no more new raw materials from the earth's crust by 2030. Circular products made from recycled or recyclable materials can truly change the game of manufacturing culture. We need your help, though. If your Houdini apparel is completely worn out, please bring it back to us. We have recycling units in all of our own stores and at many of our retailers.