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Why merino wool is the perfect summer choice
When temperatures rise, most people instinctively reach for synthetic performance shirts or classic cotton. But if you really want to stay comfortable outdoors in summer, it’s worth considering a fabric often associated with winter: merino wool.
Stay cool when the heat is on
Where heat, sweat, and movement meet, merino truly shines. The fine fibers naturally regulate body temperature, keeping you cool in the heat and warm in the wind or when the weather suddenly changes.
Another often underrated benefit: merino wool is naturally antibacterial and odor-resistant. When you’re on the move for several days, you’ll love not having to wash it daily – airing it out is enough.
By comparison, many synthetic shirts struggle in summer: while they dry quickly, they tend to pick up odors fast – especially on multi-day trips.
Cotton, on the other hand, soaks up sweat, dries slowly, and soon feels clammy and cold. Not exactly what you want during active outdoor adventures in summer.
- Mountain tours with changing weather: merino quickly adapts to temperature swings.
- Multi-day trips with light gear: one shirt that lasts saves weight.
- Intense sports on hot days: breathable and quick-drying without odors.
- City trips with an outdoor edge: functional and stylish at the same time.
>> Perfect for outdoor moments: merino wool shirts from Devold
Devold: crafted in the cold to keep you cool
The Norwegian brand Devold puts merino’s full potential at the heart of its latest campaign: "Crafted in the cold to keep you cool."
What makes Devold special
Founded in Norway with over 170 years of experience, Devold knows how to make clothing that performs in extreme conditions while offering maximum comfort. The company uses hand-selected, fully traceable merino wool.
The current campaign is about rethinking summer clothing: not as disposable fashion, but as a durable, versatile, and natural solution.
Merino for every summer adventure
Whether you’re on a multi-day summer trek, exploring the city in an urban outdoor look, or looking for a top that works on the trail and at the café afterward, Devold’s merino pieces adapt and guarantee comfort in warm temperatures.
Especially the latest pieces from the "Crafted in the cold to keep you cool" campaign – like ultra-light merino shirts or versatile summer jackets – show just how smart modern outdoor clothing can be.
They’re breathable, soft on the skin, functional in the heat, and protective in wind or on cool evenings – ideal for changeable summer days when you don’t want to compromise.
Conclusion: light, high-performance, and durable – discover merino
If you’re active outdoors in summer, you need clothing that works with you. Merino wool delivers: natural climate control, odor resistance, comfort, and style. With its summer campaign, Devold shows impressively that the future of functional summer clothing doesn’t lie in plastic – but in natural fibers with a story.