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New record sales for SportFits: 27% growth to € 31.1 million
Profitable growth through smart processes and strong brands
We are continuing our success story. In the 2024/25 financial year (March 1, 2024 to February 28, 2025), we increased our sales by 27% to € 31.1 million compared to the previous year. The net operating margin was once again in the high single-digit percentage range, confirming our sustainable and profitable growth trajectory.
- Strong categories: The outdoor, winter sports and camping segments in particular recorded significant growth rates.
- Increased efficiency: Logistics efficiency was significantly improved thanks to end-to-end conveyor technology and the further optimized AutoStore system.
- Highest customer satisfaction: SportFits was able to further expand its position as Germany's top-rated outdoor online store (Trustpilot: 4.7 | Trusted Shops & Idealo: 4.8 | Google: 4.7).
Statements from the management
Rapid sales growth and increased efficiency - we show how a strong brand strategy and state-of-the-art logistics automation together become a recipe for success. Our managing directors explain how exactly these factors drive our company's success.
Florian Weis, CEO: "A 27% increase in sales - with a stable margin - shows impressively that our strategic combination of proven existing brands and selected new additions such as Atomic, POC, Saucony and Fjällräven is exactly what our customers are looking for."
Martin Bauer, CEO: "The fully automated conveyor line across the entire logistics chain was crucial to our success. It allows us to ship faster, more resource-efficiently and more reliably than ever before - benefiting our team, our customers and the environment in equal measure."
Milestones for the 2024/25 financial year
The past financial year at SportFits was characterized by increased efficiency, progress and process optimization in order to do justice to the growth of our company.
Use of artificial intelligence: AI-supported processes are increasingly shaping our day-to-day work. Specially developed software in customer service, for example, enables significantly shorter response times. Artificial intelligence also provides us with significant support in the areas of logistics, category management, marketing, IT and development.
Retail Media business realigned: The strategic realignment in the retail media business has enabled us to significantly deepen cooperation with our brand partners and tap into new growth and earnings potential.
Strategic outlook for 2026
We will continue to make targeted investments in our logistics and expand our product range to include exclusive premium brands such as Dynafit, Garmin, Goldbergh and Thule. From the second half of 2025, a strategically designed loyalty program will strengthen long-term customer loyalty. As a house of brands, we will also continue to systematically develop our high-reach portals SportFits.eu, TouriSpo.com and Snow-Online.com and expand them into a unique content and commerce ecosystem for outdoor enthusiasts.