Helly Hansen

From linseed oil to waterproof clothing
In 1877, Captain Helly Juell Hansen found a way to better protect himself and his sailors from Norwegian weather: he applied linseed oil to a cotton cloth, creating waterproof clothing. The company’s resulting waterproof jackets and trousers were an instant success. Since then, Helly Hansen has continued to improve its products and develop new technologies, making them the perfect companion on the water, in the snow or at the workplace. Today, the range includes not only ski jackets, outdoor jackets, ski trousers and outdoor trousers, but also base layers, footwear and accessories such as backpacks and bags.

Advancing the technology
Since the company was founded, Helly Hansen has continuously developed its technologies to tailor its products to every weather condition. It started with HellyTech®, a waterproof, breathable and windproof outer layer built into the products. This special membrane keeps water molecules out while allowing sweat to escape.
It’s supported by Lifa® technology, first developed back in 1970 and continuously refined ever since. This 3-stage moisture management system for base layers channels moisture away from the body, keeping the wearer warm and dry. Combining LIFA® technology with Primaloft® makes the products light and comfortable to wear – even during the most demanding activities.
A temperature regulation system for changing weather and activity levels is also built into the products. The so-called H2Flow™ traps warm air in air pockets to keep you warm, while ventilation zips allow you to cool down whenever needed.

Sustainability across the entire production chain
Founded in 1877, Helly Hansen has been closely tied to the sea ever since – born by the ocean, shaped by the mountains. This heritage still shapes the brand’s sustainability focus today: a key building block is the use of Ocean-Bound Plastic, sourced from coastal regions with inadequate waste management, preventing plastic waste from reaching the ocean.
Equally important is the move away from PFC-free DWR: together with research institutes and chemical suppliers, Helly Hansen has now replaced the majority of its PFC-treated fabrics with PFC-free alternatives – only a handful of specialist products, such as offshore sailing gear, are still exempt. All down used is 100% certified to the Responsible Down Standard (RDS), which ensures animal welfare and traceability throughout the down industry.
Suppliers are also required to follow the brand’s own “Code of Conduct” for nature conservation and fair working conditions, and most Helly Hansen products are bluesign® certified – a globally recognised system for environmentally responsible production chains.
(Photos: Helly Hansen)