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The German company H.A.D. was founded in 1999. The majority of the collection is developed, produced and shipped at the company's German headquarters in order to work as efficient and resource-saving as possible. Thanks to state-of-the-art technologies, the production of scarves, hats, headbands and more is becoming increasingly ecological and innovative. Quality and sustainability go hand in hand with one another in order to produce high-quality and long-lasting products from partly recycled materials. H.A.D. also stands for "Headwear Athlete Design", where artists and athletes are also allowed to express themselves creatively in order to create the characteristic eye-catchers.