Houdini: Clothing without chemicals
If you're interested in functional, high-quality and especially sustainable clothing, you can't go past the Swedish outdoor brand Houdini. It is very committed to environmentally conscious production and tries to motivate people to keep their ecological footprint as small as possible through various campaigns. Especially with their PFAS-free shell clothing, Houdini sets an example and thus contributes enormously to the protection of the environment. We explain what makes these clothes so special!
100 percent PFAS-free clothing
What some people probably don't know: Many waterproof garments pose a danger to us and our environment. This is because mackintoshes, for example, are often treated with PFAS for better water and dirt repellency.
But what does PFAS actually mean?
PFAS are poly- and perfluoroalkyl substances - chemicals that do not occur naturally in the environment. Thus, they cannot be degraded naturally, are carcinogenic and also have negative effects on the immune and reproductive systems of humans and animals.
The special thing about Houdini shells: they are made with sustainable technology and are therefore completely PFAS-free.
Houdini's clean alternative
The Swedish sports company Houdini has been deeply connected to nature since its foundation. Not least for this reason, circular functional materials are used to manufacture all Houdini shells, which are never treated with harmful PFAS or other toxic chemicals.
As early as 2012, Houdini started the process of eliminating PFAS from all collections. Since 2018, the hazardous chemicals are no longer used at all. Instead, Houdini presents Atmos, a PFAS-free membrane, as well as a bio-based water-repellent coating from Organotex, which is also free of PFAS.
Shell Layers For The FutureWatch the video to find out how Houdini managed to develop a shell layer for the future with Atmos.
Another advantage of Houdini clothing: Only fully recycled and recyclable fabrics are used in production to prevent additional textile waste. By developing particularly durable clothing, Houdini tries to counteract "fast fashion", i.e. the unnecessary waste of clothing.
Of course, Houdini is in the higher price segment with its high-quality clothing. However, the equipment has many positive aspects. The cool style, functional properties and especially the contribution to protecting the environment speak for Houdini. Besides, it's a wonderful feeling when you're out and about in pristine powder snow with absolutely clean clothing, for example.