Sportful

Italian Giordano Cremonese founded the Sportful brand in 1973 because of his passion for sport and the lack of sportswear that met his requirements. Initially, Giordano produced colorful cross-country suits and only later did he expand the range to include high-quality cycling clothing. After a short time, professional athletes and teams became aware of the label and the family business is still represented at Nordic and bike races around the world today.