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The Austrian company was founded in 1953 as a knitting mill and already expanded its product range several times in the first decades to include dirndls and skiwear. Sportalm reached the top of the fashion industry in Austria and expanded production and exports abroad. The Kitzbühel-based company combines innovation and tradition with cosmopolitanism and regionalism. Using high-quality functional materials, tried-and-tested craftsmanship techniques and a great deal of attention to detail, new and improved collections are constantly being created, which are always real eye-catchers thanks to remarkable designs and bright colours. Sportalm's product range now covers everything between dirndls, ski and sportswear and lifestyle clothing.