Houdini W's Tree Dress

Technologies and manufacturing processes

• Woodland Weave

  A lightweight and softly woven single-ply fabric made from 100% Tencel™ Lyocell, produced by Lenzing, Austria, from sustainably sourced pulp. Soft, smooth surface and cool feeling on the skin on warm summer days.

• Lyocell

  Lyocell, a material obtained from wood pulp, which feels incredibly comfortable to wear on the skin. As with all natural materials, special attention should be paid to care.

• Circular

  This product is completely circularly produced. Means: It is made from either recycled and recyclable fibers. Most products in today's society have a linear life cycle where the earth's resources are extracted, used and then thrown away. This doesn't work in the long run and has a big impact on the environment. Instead, we want to close the production cycle and reuse materials we already have. But we need your help. If one day your Houdini apparel is completely worn out, please bring it back to us. We have recycling units in all Houdini stores and at many of our retailers.

• Recycled

  The recycled fabric is derived from used plastic bottles, which helps reduce C02 emissions in the air and keeps plastic out of landfills. The result is a recycled polyester that is breathable, lightweight and durable.

• Recyclable

  The material of this product is fully recyclable. Instead of becoming waste, the raw material can be used for new products. Our goal is to remove no more new raw materials from the earth's crust by 2030. Circular products made from recycled or recyclable materials can truly change the game of manufacturing culture. We need your help, though. If your Houdini apparel is completely worn out, please bring it back to us. We have recycling units in all of our own stores and at many of our retailers.

• Bluesign

  This product is certified by Bluesign®. This means production is monitored by a third party to eliminate any harmful chemicals or substances from the production process from start to finish. This benefits all: People, animals and the entire planet.