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In 1952, Jack O'Neill founded the eponymous brand in sunny California and laid the foundation for the design and manufacture of Neoprene wetsuits. The passionate surfer soon made his mark on the scene with his innovative and high-quality products and the company evolved from a small workshop into the world's first surf shop. Over time, more and more robust and comfortable clothing was developed, combining the two most important components of durability and style. However, the groundbreaking products not only secured O'Neill's top position in surfing and diving, but also gave the brand market leadership in lifestyle and sportswear. The company's goal has always been to protect the environment in the production of innovative clothing by manufacturing sustainable products and launching various projects that focus on the protection of the seas and oceans.