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The brand originated in 1996 in Stockholm and New York at the same time and originates from Johan Lindeberg's idea to give the conservative and simple-minded golf world a little more modernity and sophistication. Over the years, J. Lindeberg expanded the range to include ski, tennis, outdoor clothing and more, combining sport and fashion to create a single entity. Innovation and functionality combined with style and eye-catching designs strengthens this bridge, building a community that shapes the core of the brand. In terms of sustainability, J. Lindeberg focuses on minimising their impact on the environment by using sustainable, recycled fabrics and materials and an environmentally friendly supply chain.