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The brand was founded in 2004 by passionate sports enthusiasts with the production of neoprene suits and accessories for water sports. In 2013, the range was expanded to include mountain bike clothing, which then also covered another passion of the founders. Since then, ION has been developing innovative, high-quality sportswear and accessories. However, the focus is always on nature and the unique experiences that go hand in hand with it. In terms of sustainability, the brand pays close attention to the ecological footprint along the supply chain. Waste is avoided as far as possible and logistics routes are reduced wherever feasible and sensible.