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If you like to work up a sweat doing endurance sports, then CRAFT is the right choice for you. The Swedish brand is one of the world's leading manufacturers of technical sportswear for biking, running, outdoor training and cross-country skiing. For this reason, the brand also acts as the official outfitter for cross-country skiing and biathlon national teams, such as the Norwegian biathlon & cross-country skiing team.
In addition to functionality, CRAFT also focuses on sustainability. In the meantime, over 80 % of CRAFT's materials are recycled - and the trend is upwards!
The specialist for technical sportswear
In the early 1970s, Swede Anders Bengtson began developing a new type of sports underwear. He realised that excessive hypothermia or overheating caused by perspiration affected the performance of athletes. He therefore needed a material that would quickly release moisture to the outside and thus allow liquid to evaporate. In 1973, Bengtson made a breakthrough and developed more moisture-absorbing and insulating layers. The final three-layer principle is considered the basis for modern functional clothing and is also the cornerstone of the brand's development. Known at the time as CRAFT of Sweden, the company's headquarters are still located in Boras in central Sweden. Today, CRAFT focuses on almost every type of sport that demands endurance and fitness and places high demands on clothing.
Pioneer for baselayers
CRAFT's mission is to produce sportswear with which athletes can maximise their performance. The brand is particularly well-known in the functional underwear segment. The functional materials with an innovative knit structure are designed for every intensity level and temperature and ensure excellent body temperature management. At the same time, they guarantee maximum comfort. Functional underwear always serves as the basis of any sports outfit and works best in combination with other breathable and moisture-regulating layers. All CRAFT collections are based on this principle.
Innovation in collaboration with athletes
To ensure constant progress, CRAFT works with renowned research laboratories and directly with athletes. In this way, innovative materials are developed and integrated into existing collections. Cooperation with exclusive and leading material producers is also essential. This guarantees that CRAFT always works with the best functional materials such as Gore-Tex®, Coldblack®, Ventair® or Coolmax®.
CRAFT is also the official supplier of cross-country skiing and biathlon national teams, such as the Norwegian Biathlon & Cross-Country Skiing Team.
A sports company with responsibility
In addition to its commitment to producing the best possible functional clothing for athletes, CRAFT is committed to responsible and environmentally friendly corporate governance. The brand prohibits the use of chemicals on the "Restricted Substances List" and adheres to the "OEKO-TEX Standard 100" in production. In addition, more and more sportswear is made from fully recycled polyester. As a member of campaigns such as "Textile Exchange", "Amfori BSCI Business Social Compliance Initiative" and "Clean Shipping Index", CRAFT is also actively involved in global improvements in the area of textiles, logistics and humane working conditions.
Today, over 80% of CRAFT's materials are recycled and the trend is rising! The long-term goal is to produce products as sustainably as possible without sacrificing quality and durability.
(Photos: CRAFT)
Innovation in collaboration with athletes
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