Atomic

Born in Austria in 1955, Atomic has grown from a small alpine workshop into the world’s leading ski brand. Today, it delivers cutting-edge gear for piste, freeride and touring – powered by innovations like Servotec and Memory Fit. Elite athletes like Mikaela Shiffrin trust in Atomic’s Redster helmet, while the brand pushes for a more sustainable future in skiing through eco-conscious manufacturing and its own environmental initiatives.